Where good people can meet great teams.

No two people are the same, so why should their experience with finding a job be? Upperground honours your uniqueness and talents that make you, you. With a brief to magnify this brand offering, I set out to enable Upperground on their mission to finding the best match for people in the tech industry and stand out in the market where monotony reigns.

I built a strong logomark around the name itself — upper ground — paired with a versatile visual identity that captures the idea of finding the right fit and reshapes how people connect with recruiters. A rich, uplifting colour palette brings confidence and energy, encouraging people to chase what they're actually good at.

Together it gives Upperground a distinctive presence in a sea of sameness, an identity built to flex across brand, web, and marketing as the platform grows.