Leading The Bare Skin movement.

Step into a new era of beauty where bare skin reigns supreme. Sydney Dermal Lounge is at the forefront of this disruptive movement. Led by a single mother, Sydney Dermal Lounge needed new branding that conveys their powerful campaign and the feminine side of the owner.

Working with pastel tones, a serif typeface, and custom illustrations, I built a look that's soft, elegant, and quietly confident — gentle hues that invite people to feel at home in their own skin.

The result is a brand that reads as a celebration of confidence and natural beauty, consistent from logo to campaign to website.