Powering the messiness of life.

Qcell has expanded their business to Australia under the name Arcstream, offering an all-inclusive solar panel service. Bringing a new business to a different country requires relevant branding and campaigns to ensure that they can grow and appeal to a wider audience. The objective is to shift how the company is perceived from a ‘hard and expensive’ solar panel company to an ‘easy and affordable’ supplier of solar energy.

I chose a bold, uplifting colour gradient to carry a simple promise: clean, accessible, affordable energy that helps people power through the messiness of everyday life. The result gives Arcstream a warm, approachable identity for its Australian launch, one that makes solar feel less like a big decision and more like an easy one.